AL-WATANIA POULTRY RECOGNISED AS QUALITY PIONEER IN THE MIDDLE EAST

Products to bear a new quality assurance seal

Dubai, UAE, January 12, 2004:  The Middle East’s largest poultry project - Al-Watania Poultry - has received yet another accolade recognising its ongoing commitment to the highest quality standards. 

Al-Watania Poultry has earned the Safe Quality Food (SQF) 2000 Certification after meeting the stringent quality control measures of a unique system called Hazards Analysis Critical Control Point (HACCP).

Originally created in 1969, HACCP was developed by NASA scientists to prevent astronauts suffering food poisoning in space. 

The programme assesses potential food hazards, identifies where these hazards may occur, highlights the stages in food production that are vital for food safety and helps implement effective controls with suitable monitoring procedures. The HACCP system is now mandated by most US and European food control authorities. 

 “Al-Watania Poultry has always been committed to achieving the highest levels of quality and product integrity”, says xyz.  “We demonstrated this

when we became the first poultry project in the Middle East to obtain ISO 9002 certification, and we will continue to do so. Everything from our hatcheries to the processed food manufacturing units were inspected and double-checked in order to obtain the SQF2000/HACCP certification.”

He added: “Consumers will continue to choose our top quality products with complete confidence and peace of mind”.

To ensure the highest levels of product quality and conformity with Islamic Sharia’a laws, Al-Watania has invested heavily in transforming its production plant in Al Qassim into a fully integrated, state-of-the-art facility. Al-Watania guarantees that its products are fully ‘Halal’.

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